Friday, December 30, 2011

The History of Ebay

!±8± The History of Ebay

Who does not know about eBay nowadays? This worldwide phenomenon has grown to be the world's largest online marketplace chalking up millions in transactions in various currencies worldwide on a daily basis. eBay is a place to buy and sell just about anything in the internet, in just about anywhere around the globe. Any business in this magnitude, most would think, would probably have necessitated a huge amount of capitalization. Not quite for eBay.

eBay started out in 1995 as AuctionWeb, a part of the personal site of 28-year old French-Iranian computer programmer Pierre Omidyar. What is odd is that this worldwide phenomenon was actually propelled by the sale of a broken laser pointer. As far as stories go, the broken laser pointer was auctioned off and sold for .83 to a collector.

In 1996, Stanford MBA degree-holder Jeffrey Skoll assumed position as the first president of AuctionWeb. It was also during this year when AuctionWeb inked its first partnership deal with a company called Electronic Travel Auction to sell travel-related products including plane tickets through the SmartMarket Technology.

A year after, the site was renamed to eBay which was short for Omidyar's consulting firm Echo Bay Technology Group. Media interest was generated by a fabricated story that the site was created to help Omidyar's fiancé sell Pez candy dispensers. Much promise was seen in the auction site that prompted venture capital firm Benchmark Capital to invest some million in eBay.

The year 1998 marked another milestone for Omidyar as eBay went public. When the initial public offering opened at .50 per share as opposed to the targeted per share price of , eBay's revenue growth has followed the uptrend for years. Needless to say, Omidyar and Skoll became billionaires in a snap. As the new president and CEO, Harvard graduate Meg Whitman has steered eBay in to steady growth and business expansion through the years. Despite a slowdown in growth in recent years, eBay still continues to enjoy a decent amount in revenues.

This billion company now has websites in some 27 countries although it services wholesale and retail transactions all over the globe. It boasts of an extensive collection of items for sale in almost any condition you can think of. From the usual everyday items like clothes and shoes to mundane items like a cooked but uneaten piece of brussel sprout, to fame-linked items like leftover water from Elvis Presley - eBay has items of every size, shape and category.

eBay continues to grow today with CEO Whitman still at the helm. Community content features have been enhanced on eBay with the addition of eBay Community Wiki and eBay blogs to its standard sections like discussion boards, groups, answer center, chat rooms etc. Mobile services like SMS alerts, WAP access and J2ME clients are also made available in a number of territories. eBay's business has also expanded from wholesale and retail sales into allied businesses like online payment systems, internet protocol systems, classifieds and real estate. eBay's most recent acquisitions include Skype, PayPal, Craiglist, Half.com, Rent.com, Shopping.com and Prostores. These businesses certainly provides eBay the support it needs to spur further business growth.


The History of Ebay

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Wednesday, December 21, 2011

Wholesale Products For EBay Sellers

!±8± Wholesale Products For EBay Sellers

Wholesaler products are a perfect component of every eBay seller's business.

eBay sellers need wholesale products to expand their business, since their initial inventory usually only consists of personal items which they have had lying around the house.

As their eBay business develops they find that they need a steady source for wholesale products which they can offer on eBay.

So how does an eBay seller procure wholesale products for his business?

There are five steps that every eBay seller should take when looking for wholesale products.

1. Determine the direction of his eBay business.

Just because the eBay seller started out selling used clothing, doesn't mean that she wants to build an eBay business selling used clothing.

2. Decide whether the eBay business will be based on volume or price.

eBay sellers need to decide if they will be looking to conduct allot of auctions for low priced merchandise, or if instead they will be selling fewer, but higher priced items.

3. Investigate the eBay marketplace.

The eBay seller needs to investigate and see if there is a viable market for the wholesale products he would like to sell. A good indication would be the number of similar items sold.

4. Search online for sources for wholesale products.

eBay sellers can use wholesale search engines such as http://www.wholesalecentral.com and [http://www.wholesalequest.com]

5. Test out the market.

eBay sellers should test out the eBay marketplace by placing a small order and trying to sell the items they have ordered. There is no better indicator than actual experience.


Wholesale Products For EBay Sellers

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Monday, December 19, 2011

The Top Sellers On eBay & What We Can Learn From Them

!±8± The Top Sellers On eBay & What We Can Learn From Them

A fascinating eBay case study is the number one seller on eBay, a little outfit called Marie's CDs, but is better known under its old name "1 Cent CD." Jay and Marie, current ID "jayandmarie", are an institution on eBay and are a big part of what makes eBay such an amazingly popular phenomenon.

This little company is literally an eBay dream come true. They started small out of their home in California in 1999 and began growing quickly. To date they have completed over 1 million auctions on eBay and have a feedback rating of 177,018 with 99% satisfaction from their customers!

When I say grow, I mean it in a Jack and the Beanstalk kind of way. Their business started out as a little fly-by-night outfit and has now sold over 1 million dollars (yep, that's ,000,000) annually for the past three years... Let me repeat that: over a million dollars in sales each year for three years running! Now THAT is growth!

They employ several people, have three small buildings in southern California, and ship items all over the world (mainly CDs). They got their fame from their auctions for CDs that start at only a penny...

What can we learn from this fascinating case study? What do Jay and Marie actually do?

Well, for one thing, they have huge numbers of auctions. Today, they have 83 pages of auctions listed. eBay lists 50 auctions to a page, so that is over 4,000 auctions.

Secondly, they offer great value, because their CDs begin at one cent. Yes, all of them.

None of their auctions has a reserve. Does it pay off? You betchum! Today, looking through 4 pages of eBay auctions, only 3 of them had no bids - so far.

And, naturally, their great feedback and reputation work heavily in their favor. After all, how many eBay sellers have 177,000+ feedback points with over half a million transactions completed.

This case study shows all of us how smart marketing and a great business model can pay off on eBay - and ecommerce, in general.


The Top Sellers On eBay & What We Can Learn From Them

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